Disney to launch ‘Tare Zameen Par’ DVD
Walt Disney Studios has acquired the home-video rights for Tare Zameen Par for the US market, reports Our Bureau from New Delhi.
The US entertainment major is looking at a mainstream DVD launch of the movie rather than just concentrating on NRI pockets.
As per sources, Disney acquired the rights for an estimated Rs 5 crore. Rather than dubbing the movie in English, Disney would release the movie with English sub-titles.
According to Aamir Khan Production (AKPL) and PVR Pictures, this the first time that an American major has picked up home-video rights for an Indian movie for a mainstream launch.
When contacted, an AKPL official said: “The film has done well on the overseas box office, especially in the US. Now that Disney is planning a mainstream launch for the movie in the US, we hope it does well in the home-video space too.”
He added that the movie was picked up by Disney as it caters to children’s issues.
- ET Bureau
